Schmidt Promoted To Sports Information Director

Peter Schmidt

University of Scranton director of athletics Dave Martin announced on Friday that Peter Schmidt has been named Sports Information Director. Schmidt will assume the new role immediately.

Schmidt was hired by the University in January as the athletics communications assistant. During that time, he has been an instrumental part in the athletic department's communications efforts, serving as the direct contact for 10 of the University's 23 intercollegiate teams. He handled all communications for those teams, which included updating the athletics website with team news, recording official statistics, reporting those statistics to the NCAA, maintaining social media accounts, distributing press releases to media outlets and nominating student-athletes for local, regional and national awards.

"While he's been here only a brief time, Peter has been a great addition to our athletics department, bringing a number of years of experience in the sports information field," Martin said. "His work promoting our student-athletes and teams has been outstanding and I am confident he will lead our sports information office to even greater things in the future."

In his new role, Schmidt will be in charge of the sports information office, coordinating with the rest of the athletics department and other offices on campus to promote Scranton's teams and student-athletes through all available outlets.

Schmidt came to the University with 10 years of sports information experience at the NCAA Division III level, all in the local area. He had spent five-plus years from September 2012 until he was hired at Scranton as sports information director and assistant director of athletics at Keystone College in nearby La Plume, Pa.

While at Keystone, Schmidt was responsible for publicity of the college's 21 intercollegiate athletic programs, including working with local and national media, maintaining the athletic department's social media accounts, updating and maintaining the athletics website and providing photography for the department. He oversaw a complete redesign of, launched the department's Instagram page, and also coordinated the department's Hall of Fame induction ceremony and senior banquet.

This past June, Schmidt was honored as the 2017-18 District 2 winner of CoSIDA's Fred Stabley Sr. Writing Contest in the Coach/Administrator Profile & Historical Feature category for a feature story he wrote while at Keystone about Giants' softball coach Alison Ritter.

Prior to being hired at Keystone, Schmidt spent five years as the assistant director of sports information at Marywood University in Scranton, filling that role from August 2007 to September 2012. During his time there, he oversaw publicity for the university's athletics programs and was responsible for nominating student-athletes for conference, regional and national awards.

A 2003 graduate of Wilkes with a bachelor of arts degree in political science and English, Schmidt also worked as a statistician for the Wilkes-Barre/Scranton Pioneers, a local arena football team, from March 2005 until August 2009. Schmidt also received his master of business administration degree from Wilkes in 2007.